Behind the scenes at the forefront of explanatory analytics.

January 12, 2017

Basketball and Retail: What are NBA fans most loyal to?

The NBA season is in full swing – and that means top teams jostling for playoff positions (and bad ones tanking for draft spots).

And what’s the cause of this madness? The answer is simple: fan loyalty. 

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December 13, 2016

Should Bob Evans sell its packaged foods division?

This week Bob Evans Farms, Inc released its 3rd quarter earnings to a tepid audience. Same-store sales were down 1.8% in the second quarter, which ended on October 28th. On the call, CEO Saed Mohseni pointed out that many of its locations are based in Midwestern areas of the country hardest hit by economic challenges.

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December 7, 2016

Introducing SIGNUM Impact

Today we're excited to announce the launch of our newest product – SIGNUM Impact  an insights platform designed specifically to measure the dollar impact of brand campaigns and sponsorships.

With Impact, marketers gain unparalleled insight into what’s working, with whom, and why – so they can optimize sponsorships like never before.

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December 6, 2016

Quantifind QSR Teen Index -- December 2016

Quantifind's SIGNUM for Restaurants filters and correlates consumer conversation to the KPIs that matter most – restaurant revenue numbers.

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November 28, 2016

Is Amazon losing Cyber Monday?

Here we go. Cyber Monday. Let's do this. Let's sit back as retailers compete to beat Amazon at a day it invented.

Is it possible? Of course. SIGNUM for Retail, powered by more than 750 million shopping-related consumer conversations correlated to more than 12 million retail sales transactions, reveals two Cyber Monday strategies to watch today – and the common thread is building on existing brand equity. 

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November 22, 2016

Big Data’s Big Lie

Big data was supposed to make everything easier. It was supposed to give you the comprehensive view into… well… everything. Right? And as the world around you vomited new forms of data like a dam breaking under the weight of a deluge, you believed that if you could tame it you would be able to dominate your market.

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November 16, 2016

5 QSR Trends for 2017

Today is National Fast Food Day, a time to sit back and appreciate those wonderful burgers and fries. In that spirit, we figured it was a great time to outline the QSR trends we see for 2017.

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November 9, 2016

Wendy’s Q3 Earnings Report: Here’s the beef

Wendy's, the nation's 3rd largest hamburger chain, released its modestly positive quarterly report today. The company reported $0.11 earnings per share for the quarter, beating the consensus estimate of $0.10 by a penny. Over a two-year period, Q3 same-restaurant sales increased 4.5% in North America. 

Revenues were $364.0 million in Q3 2016, compared to $464.6 million in the third quarter of 2015 – but that decline is misleading since ownership of 433 restaurants was transferred to franchisers. 

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October 31, 2016

How Burger King won (and once lost) Halloween

Certain dates on the calendar are circled by marketers every year. Whether it’s the Super Bowl, Memorial Day or July 4th – brands constantly battle for consumer attention online.

Halloween, on the other hand, is an event that takes place mostly in the real world (remember that place?) replete with neighbors, doorbells, and sugar highs.

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October 25, 2016

Panera’s Q3 Earnings Report: The numbers behind a healthy performance

Like its food, Panera's earnings report today was fairly healthy. Its earnings per share for Q3 came out at $1.37, ahead of Wall Street's $1.34 projection. Sales reached $684MM in the quarter, up from $665MM in Q3 2015.

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