Correlations

Behind the scenes at the forefront of explanatory analytics.

February 15, 2017


Quantifind Cited in Recent Bain Marketing Brief

Is your business struggling to action on consistent themes of feedback shared by customers on Twitter and Facebook? Have you and your colleagues been frustrated by the dated and binary sentiments shared by Net Promoter Scores (NPS)? Have you been searching for a platform to combine and address these challenges by extracting the signals from this ocean of consumer noise? 

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February 9, 2017


Which fast food hamburger joint has the best coffee?

We've all been there – on a road trip at 8pm with nothing but dark skies and fast food restaurants in front of us. Where should we stop for a cup of coffee? Which QSR spot has the best joe?

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February 2, 2017


Papa John’s has The Most Interesting Customers In The (Pizza) World

It’s Super Bowl time and everyone knows that Papa John’s will have a great commercial. And most people know that the first person Peyton Manning bro-hugged after winning the Super Bowl last year was Papa John himself, John Schnatter. But did you know that people who eat Papa John’s are the most interesting pizza consumers in the space?

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January 24, 2017


McDonald’s Q4 2016 Earnings Report: What’s after all-day breakfast?

The takeaways from McDonald’s earnings call yesterday were starkly mixed. Overall earnings beat the Street predictions, while U.S. same-store sales were down 1.3%. The reasons for the drop are attributed almost directly to a slowdown in all-day breakfast (ADB) sales, which propelled the QSR giant for almost an entire year after it launched in the second half of 2015. 

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January 24, 2017


Demographic Annotators for Social Media Data

At Quantifind we analyze a multitude of social data sources (Twitter, blog posts, reviews, etc) to understand the core consumers for a brand, identify the main drivers for their business KPIs, and provide actionable insights and opportunities to improve performance.

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January 12, 2017


Basketball and Retail: What are NBA fans most loyal to?

The NBA season is in full swing – and that means top teams jostling for playoff positions (and bad ones tanking for draft spots).

And what’s the cause of this madness? The answer is simple: fan loyalty. 

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December 13, 2016


Should Bob Evans sell its packaged foods division?

This week Bob Evans Farms, Inc released its 3rd quarter earnings to a tepid audience. Same-store sales were down 1.8% in the second quarter, which ended on October 28th. On the call, CEO Saed Mohseni pointed out that many of its locations are based in Midwestern areas of the country hardest hit by economic challenges.

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December 7, 2016


Introducing SIGNUM Impact

Today we're excited to announce the launch of our newest product – SIGNUM Impact  an insights platform designed specifically to measure the dollar impact of brand campaigns and sponsorships.

With Impact, marketers gain unparalleled insight into what’s working, with whom, and why – so they can optimize sponsorships like never before.

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December 6, 2016


Quantifind QSR Teen Index -- December 2016

Quantifind's SIGNUM for Restaurants filters and correlates consumer conversation to the KPIs that matter most – restaurant revenue numbers.

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November 28, 2016


Is Amazon losing Cyber Monday?

Here we go. Cyber Monday. Let's do this. Let's sit back as retailers compete to beat Amazon at a day it invented.

Is it possible? Of course. SIGNUM for Retail, powered by more than 750 million shopping-related consumer conversations correlated to more than 12 million retail sales transactions, reveals two Cyber Monday strategies to watch today – and the common thread is building on existing brand equity. 

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