We're sure you saw last week that Mark Crumpacker, Chipotle’s head of marketing, admitted the QSR chain is losing customers to McDonald’s in the wake of the E.coli scandal. His exact comments to the AP on safety concerns about Chipotle read “There are definitely folks out there who aren't entirely sure," and that the challenge is to win back the consumers who switched to “places like McDonalds.”
Did you know that Panda Express OWNS the back-to-school season for teenagers?
Football season is here – and with it the parade of Americans standing in the cold, wearing face paint, cheering like crazy for large people they’ve never met.
And what’s the cause of this collective madness? The answer is simple: Loyalty.
We're proud to introduce SIGNUM for Restaurants, the best-in-class data set drilling deep into the voice of the buyer across the restaurant category.
The restaurant industry – including quick-serve, fast casual, and casual dining establishments – faces unprecedented challenges. Across the board, brands must compete with an increasingly complex and hard-to-anticipate set of competitors, offerings, and consumer preferences.
Quantifind, the company helping marketers eliminate their competitive blind spots and discover how to steal market share by focusing on only the data that drives revenue, today announced it has appointed Jim Harold as Chief Revenue Officer and Paul Emery as Vice President of Engineering. Both will be responsible for continuing to drive the company toward revenue growth and product innovation.
“Storytelling” is one of the most hackneyed buzzwords in our industry. Pundits employ the term to refer to everything from anecdotes and case studies to persona-based marketing.
Welcome to QF(x), Quantifind’s official technology blog. This is the first of a series of blog posts where we will cover different aspects of our platform, including the products and solutions we are working on to help marketers make better business decisions informed by the voice of intelligent data and their own intuition.
Today seemed an appropriate day to start this blog, as we’ve just announced the general availability of our flagship SIGNUM Analysis product, which helps marketers explore, understand and change their impact on revenue in real time. What’s most exciting to me is that our platform solves a problem that the industry has been trying to solve for a long time—connecting marketing with revenue results.
It may sound crazy coming from a marketing analytics company like Quantifind, but today’s marketers simply have too many facts and figures at their disposal. We’ve finally moved beyond that tipping point where the human capacity to absorb and act on data has become over-saturated with a flood of dashboards.
Today’s CMOs face pressure to produce the kind of real-time, data-driven strategies that used to appear only in science fiction – so it’s appropriate that Adobe VP Mickey Mericle turned to a classic sci-fi work, The Hitchhiker’s Guide to the Galaxy, to explain why so many marketers still struggle to turn analytics into insights.