Correlations by Quantifind

Behind the scenes at the forefront of explanatory analytics.


June 8, 2016

Finding the Consumer Signals That Matter

Welcome to QF(x), Quantifind’s official technology blog. This is the first of a series of blog posts where we will cover different aspects of our platform, including the products and solutions we are working on to help marketers make better business decisions informed by the voice of intelligent data and their own intuition.

Today seemed an appropriate day to start this blog, as we’ve just announced the general availability of our flagship SIGNUM Analysis product, which helps marketers explore, understand and change their impact on revenue in real time. What’s most exciting to me is that our platform solves a problem that the industry has been trying to solve for a long time—connecting marketing with revenue results.

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June 1, 2016

8 tips for avoiding data fatigue

It may sound crazy coming from a marketing analytics company like Quantifind, but today’s marketers simply have too many facts and figures at their disposal. We’ve finally moved beyond that tipping point where the human capacity to absorb and act on data has become over-saturated with a flood of dashboards.

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June 1, 2016

Post-Digital Marketing: 3 Tips for the Data-Driven CMO

Today’s CMOs face pressure to produce the kind of real-time, data-driven strategies that used to appear only in science fiction – so it’s appropriate that Adobe VP Mickey Mericle turned to a classic sci-fi work, The Hitchhiker’s Guide to the Galaxy, to explain why so many marketers still struggle to turn analytics into insights.

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May 31, 2016

See Quantifind & Pepsi at the Marketing Analytics and Data Science Conference


Marketers know consumer data contains valuable insights — but they also know that finding those insights is incredibly hard because most of the data is just noise. Sound painfully familiar? If so, you won’t want to miss Quantifind at the Marketing Analytics and Data Science Conference, running June 8-10 in San Francisco at the Hilton, Financial District. Quantifind will take the stage with Pepsi, one of its flagship clients, to discuss why Explanatory Analytics can help marketers cut through the clutter.

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May 27, 2016

Podcast: Fighting Data Fatigue and Using Intuition as an Algorithm

Devotees of B movies will no doubt remember the culminating moment in the 2006 film Snakes on a Plane. “That’s it! I’ve had it with these m***********g snakes on this m***********g plane!” Samuel L. Jackson’s character infamously bellows, understandably exasperated after hours spent battling serpents at 36,000 feet.

As fed up as Jackson was with snakes, today’s marketers are feeling equally exhausted by data. We’ve spent years collecting and scrutinizing data – tallying clicks and Retweets, peering at dashboards full of visualizations, you know the drill.

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May 13, 2016

How to track the ROI of Olympic sponsorships

Everyone knows the Olympics aren’t just a series of competitions to anoint the best athletes, but also the World championships of brand advertising. On the Monday after the summer fortnight, people around the water cooler will be talking more about the ads than the events themselves.

But do all those hundreds of millions of dollars spent on ads really produce ROI for sponsors? Those answers have been historically -- and notoriously -- elusive for marketers. Social listening platforms can only share metrics on fluffy concepts like buzz and reach.

Today, innovative approaches are helping brands to directly measure how paid sponsorships can affect the bottom line, down to the dollar. The process starts with measuring revenue-driving conversations within target audiences on platforms like Twitter.

So how does it work?

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April 21, 2016

Forrester MARKETING 2016: Top Data Sessions

Forrester’s MARKETING 2016 kicks off this Tuesday in New York, and if you’re a seasoned marketing conference attendee, you surely know the rush of a great session.

It’s that sense of calming clarity when a confusing topic suddenly becomes simple. Or that satisfaction when you discover that missing piece needed to enact a strategy, grow a metric or make a persuasive case to the bosses  When a conference session connects, it makes all that travel time cramped in an airplane worth it. 

But there are also those sessions that are fun and full of futuristic tech but not really useful to your day-to-day needs. Or the ones that make you blink and ask, “Wait, why am I here?”, like that time you thought you were going to hear about targeted messaging but ended up in an alien lecture about APIs and cloud infrastructure.

The key to a productive conference is a little focus and planning, of course. One person’s insightful discussion is another person’s retread of old news. It’s easy to end up in a session intended for some other audience if you focus on the flashiest speakers instead of the questions your business needs to answer.

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April 19, 2016

Exclusive Leadership Whitepaper

The role of the Chief Marketing Officer has always been somewhat nebulous. CMOs are held accountable to drive increasingly hard-to-control outcomes – and the recent proliferation of new technologies have only further complicated things.  

As a result, marketing leaders are asking themselves What kind of CMO am I, What kind of CMO do I want to be, and How do I get there?
And that’s where explanatory analytics comes in. Explanatory analytics looks not only at which results marketing is driving, but also why, with whom, and how to change them. That knowledge allows marketers to shape their own roles, reinvigorate their relationships with their CEOs, and bridge internal silos across departments.

This whitepaper looks at Deloitte's five CMO archetypes, and examines how explanatory analytics unlocks the potential of each kind of marketing leader. 

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April 11, 2016

Quantifind to Sponsor Forrester’s MARKETING 2016

Quantifind is thrilled to announce its role as a Gold Sponsor of Forrester Research’s MARKETING 2016 conference, running April 26-27 in New York. If you’re a marketer looking to translate consumer data into actionable strategies, Forrester analysts have been on the bleeding edge of marketing’s evolution into a more analytics-driven discipline. With speakers that include not only Forrester experts but also CMOs and other senior execs from leading companies such as Google, Macy’s, eBay and Johnson & Johnson, MARKETING 2016 will offer much to discuss, debate, share, and learn.

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February 25, 2016

How Data-Driven Marketing is Like Predicting the Oscars

The Academy Awards are less than a week away— which means movie enthusiasts are making their final picks for this year’s Oscar pools.

Will Revenant director Alejandro Iñárritu becomes the first back-to-back Best Director winner in more than six decades? And will Leonardo DiCaprio, winless in four previous acting nominations, finally earn his gold statue?

We’ll know soon enough. But in the meantime, some people are putting serious math behind their predictions. Like sports, elections and other contests that command public interest, the Oscars have inspired a cottage industry of data-driven prognosticators.

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