CORRELATIONS by Quantifind

Forrester MARKETING 2016: Top Data Sessions

Forrester’s MARKETING 2016 kicks off this Tuesday in New York, and if you’re a seasoned marketing conference attendee, you surely know the rush of a great session.

It’s that sense of calming clarity when a confusing topic suddenly becomes simple. Or that satisfaction when you discover that missing piece needed to enact a strategy, grow a metric or make a persuasive case to the bosses  When a conference session connects, it makes all that travel time cramped in an airplane worth it. 

But there are also those sessions that are fun and full of futuristic tech but not really useful to your day-to-day needs. Or the ones that make you blink and ask, “Wait, why am I here?”, like that time you thought you were going to hear about targeted messaging but ended up in an alien lecture about APIs and cloud infrastructure.

The key to a productive conference is a little focus and planning, of course. One person’s insightful discussion is another person’s retread of old news. It’s easy to end up in a session intended for some other audience if you focus on the flashiest speakers instead of the questions your business needs to answer.

Read More

Exclusive Leadership Whitepaper

The role of the Chief Marketing Officer has always been somewhat nebulous. CMOs are held accountable to drive increasingly hard-to-control outcomes – and the recent proliferation of new technologies have only further complicated things.  

As a result, marketing leaders are asking themselves What kind of CMO am I, What kind of CMO do I want to be, and How do I get there?
And that’s where explanatory analytics comes in. Explanatory analytics looks not only at which results marketing is driving, but also why, with whom, and how to change them. That knowledge allows marketers to shape their own roles, reinvigorate their relationships with their CEOs, and bridge internal silos across departments.

This whitepaper looks at Deloitte's five CMO archetypes, and examines how explanatory analytics unlocks the potential of each kind of marketing leader. 

Read More

Quantifind to Sponsor Forrester’s MARKETING 2016

Quantifind is thrilled to announce its role as a Gold Sponsor of Forrester Research’s MARKETING 2016 conference, running April 26-27 in New York. If you’re a marketer looking to translate consumer data into actionable strategies, Forrester analysts have been on the bleeding edge of marketing’s evolution into a more analytics-driven discipline. With speakers that include not only Forrester experts but also CMOs and other senior execs from leading companies such as Google, Macy’s, eBay and Johnson & Johnson, MARKETING 2016 will offer much to discuss, debate, share, and learn.

Read More

How Data-Driven Marketing is Like Predicting the Oscars

The Academy Awards are less than a week away— which means movie enthusiasts are making their final picks for this year’s Oscar pools.

Will Revenant director Alejandro Iñárritu becomes the first back-to-back Best Director winner in more than six decades? And will Leonardo DiCaprio, winless in four previous acting nominations, finally earn his gold statue?

We’ll know soon enough. But in the meantime, some people are putting serious math behind their predictions. Like sports, elections and other contests that command public interest, the Oscars have inspired a cottage industry of data-driven prognosticators.

Read More

Quantifind closes $30 million funding round

Today I’m extremely proud to announce the closing of a $30 million funding round, led by our friends at Cathay Innovation. Earlier investors Redpoint Ventures, U.S. Venture Partners, Comcast Ventures, Iris Capital, and AME Cloud Ventures have also joined the round, which is a wonderful affirmation of our vision.

Read More

Data Culture and Change Champions

With the rise of all things big data, marketing analytics, and social data, it is no wonder there’s been a mad scramble to redefine how we, as corporate citizens, think about our consumers.  

Read More

Marketers: Use Data to Persuade the Boss

I hate to be the bearer of bad news, but marketing’s data honeymoon is over.

For the last few years, every time a higher-up asked for a progress report, marketers have been able to point to a growing list of easy-to-count metrics: increases in Retweets, Pins, Likes, upvotes, and impressions; lower costs-per-click; improved engagement; and so on. It was grand while it lasted.

But bosses have started demanding something better. The aforementioned metrics might be easy to track but they don’t easily convert into effective strategies.

Read More

Selection Bias: Origins and Mitigation

At Quantifind, we use Statistics and Machine Learning to discover social media data patterns that impact our customers' KPIs. A major emphasis is to ensure that our algorithmic insights are representative of our customers' user base, and not just those users for which we can gather data. In this blog post, we discuss selection bias, whereby non-uniformly sampled data can induce bias on the inferred results, and briefly survey selection bias mitigation techniques.

Read More

Obama, Data & Elections: The Inside Story

Most people who follow politics even in passing are aware that the 2008 and 2012 Obama presidential campaigns were supercharged by dynamic work on paid Facebook campaigns. There’s the lasting mental image of the Democrats’ best and brightest young people sequestered in the basement of the Obama campaign headquarters, slicing and dicing the American population on Facebook -- propelling their man to the presidency, twice.

Read More

Exclusive Whitepaper

In 2015, marketers saw a massive proliferation in analytics products, escalating hype and overpromises from vendors. In 2016, we’ll see an accelerated maturation of marketing analytics, with companies expecting increasingly granular looks under the hood at how, where, and why marketing is driving revenue.

Today the challenge is to make sure you’re using the right solutions, asking the right questions, and looking to understand exactly how the marketing team is driving revenue for the business. And with growing white noise around marketing analytics, it’s increasingly important to keep your eyes on the trends that matter, not the promises that don’t.

Here are the trends to watch and what to do about them.

Read More